June 2025
SEO is worth its weight in gold
Yet, there it is often half done. Just as the letter A is essential in any telephone directory because it gets you listed first, this can be related to SEO too. If the name of your company comes up first in the listings chances are your site will be visited first, and if that visitor […]
Search Engine Optimisation Lead Marketing
Search Engine Optimisation (SEO) has become an unstoppable force, with experts predicting that by 2010 search marketing will be a twelve billion dollar a year industry. After all, why spend all that money looking for your customers when you can simply optimise your site so they can find you? Then why, when marketers are so […]
Your keyword to success
Michael Smith on 01 September 2024 Search engine optimization is an integral part of running any website on the internet. Now, this topic is a vast expanse of guidelines, myths, misconceptions, information and much more. It is easy to become overwhelmed by optimization and all that it encompasses, it is also easy to lose sight […]
White Hat Optimization
Michael Smith on 10 October 2024 If an SEO technique supports the integrity of a search engine it is considered White Hat. White hat tactics are the only methods that are able to further the quest for high rankings and good reputation. Internal Linking If a search engine spider cannot navigate through a website it […]
SEO As A Business Tool
SEO and marketing really go hand in hand. Search engine optimisation is really a complicated way of improving interactions with a business’ target groups. The search engines spend their time investigating what best pleases searchers. In optimising for the search engines, a site is really optimising for users. This aims for the usual outcomes a […]